However, no matter the energy of the interviewee or the mood of the conversation, it’s important to stay true to who you are, says Liv: “I am always myself in an interview.”
Liv credits this approach with helping to establish a relationship from the get-go and says it often leads to a more natural conversation — something which is vital when you may only have five minutes to speak to someone as part of a press junket.
The more flowing the conversation, says Liv, the more material you’ll have to work with — and you’ll have more chance of clipping up a vital moment, such as accidentally wearing squeaky trousers or Emily Blunt telling you that you’re the “best person ever”.
You do, of course, have to do your research, stresses Laura. As well as understanding who your interviewee is and what they could talk about, it’s crucial to know who your audience is and what they’re interested in. After all, they’re the people who’ll be watching.
For Siham, it’s all about being able to talk to people. “You don’t need to be an extrovert,” she explains, debunking a common myth, “but you need people skills.” And, as Liv tells the audience, having nerves shows that you care.
Finding Your Niche Means Trying Everything
It’s not necessarily about finding a place where nerves don’t exist, but becoming comfortable with them — and making sure you continue to push yourself to try new things.
Remember, it’s inevitable that other people will have more experience than you when you’re starting out, but try not to let this intimidate you.
At first, this doubt led to Lizzie questioning her ideas and holding back from pitching her ideas. But then, she realised: “You need to keep knocking on the door and, if you are shut down, ask for feedback. Ask: ‘What can I do better?'”