Having a big team of producers, editors and a camera crew can be useful, but he also believes being on your own can have its advantages. When he covered the festival for the Asian Network, Yasser was able to choose all the acts he wanted to see and contact the PRs directly rather than having to go through a long chain of command. “I would literally DM the artist myself, DM their managers and try and get time with them,” he says.
For Journo Resources’s own Karen Edwards, who has covered Glastonbury for the tabloids and celebrity magazines as a freelancer, it’s never too early to build relationships with PRs. “If you’re writing about music or any kind of arts and culture, really nurture those relationships,” she says. “Flag in advance that you’re going to be there and that they can depend on you and that you’ll be in touch.”
When you’re working as a freelancer, it’s important to understand what each publication you’re working with is looking for. “For example, the Daily Star has a dedicated music page so that doesn’t need to be a showbiz-y, gossipy kind of thing”, Karen says. “It’s quite easy to separate the stories out if you know your target audience.”