Salary: The starting salary is £45,073, which includes allowances totalling £2,841. The salary is broken down as £42,232 basic salary, which will increase annually until you reach the top of the scale £50,385 Plus, a location allowance of £1,841 and a non-pensionable allowance of £1,000.

Location: New Scotland Yard, Westminster, with occasional work from other Met buildings across London as part of a blended working agreement. You will be expected to spend at least 60% of your time in the office, although some working from home will be possible.

Job Purpose

The Metropolitan Police are here to keep London safe for everyone. A New Met for London sets out our transformation plan for the next two years, and how we’ll deliver our mission of More Trust, Less Crime, Higher Standards. We’re focusing on three priorities for reform: community crime fighting, culture change and fixing our foundations.

Effective communication with the public that we serve and our own officers and staff will be essential to achieve our mission. This in turn requires us to invest in understanding our internal and external audiences and how to communicate with them effectively, demonstrating the changes that we’re making and influencing their attitudes and behaviour. The new Insight and Evaluation team that this role sits in will be responsible for delivering this audience understanding and in turn influencing decision making and outcomes across the Met.

Reporting into the Head of Insight and Evaluation, the Senior Insight and Evaluation Manager will be part of the central Communication and Engagement team, planning and delivering communication activity for the whole of the Met. This includes internal campaigns that reach our 45,000 officers and staff and external campaigns targeting the whole of London with messages about diverse topics including crime prevention and recruitment. The team itself is inclusive and passionate and committed delivering a New Met for London.

As part of the new function, you’ll use your research and analysis skills to help transform the Met’s communication planning, delivery and evaluation processes, working closely with officers and peers across the communication directorate to embed best practice in everything that we do. You’ll identify and draw on the wealth of data that already exists across the organisation and other public sector bodies, working alongside specialists in our operational insight unit and manage our research projects with external agencies, including questionnaire design, project delivery and reporting. You’ll use the results of your research and analysis to influence change across the Met whilst also building and championing an audience-led culture.

This is a unique and exciting role for a talented researcher and strategic thinker who wants to use their skills and talents to influence change in an organisation that plays a vital role in the life of all Londoners. We’ll give you the freedom to create new and innovative approaches that put our audiences at the heart of everything we do.

KNOWLEDGE, SKILLS AND EXPERIENCE 

• Experience of analysing data from a range of primary and secondary sources, including qualitative and quantitative research, social media data and other digital data and using this to draw clear conclusions and recommendations. Your experience should ideally cover the full product lifecycle, including developing strategies, testing concepts and evaluating performance.
• Experience of carrying out both qualitative and quantitative research in a research agency or client side role, ideally including public sector or communications experience;
• Strong written communication skills, able to write impactful reports that generate action;
• Confident and articulate presenter, able to influence stakeholders at every level in the organisation;
• Team player, able to build relationships within complex organisation, including with those who are not research specialists, and use these relationships to deliver systemic change;
• Strategic thinker, able to find creative solutions to new challenges;
• Experience of balancing work on a range of projects to tight and often changing deadlines;
• An interest and desire to deepen knowledge and understanding on the subject matter

Key Result Areas

Carry out research and analysis that supports the Communication and Engagement team’s priorities using a range of primary and secondary research and behavioural data.

• Work with communication and engagement team and across the Met to ensure marketing activity is developed with robust data, evidence and insight
• Conduct primary quantitative and qualitative research, including agency selection, survey design, project management, data analysis and reporting. Research may be conducted by external agencies or by the team itself for smaller projects.
• Identify the vast amount of police and crime data and other secondary research that already exist and analyse it to identify insight that helps us to communicate more effectively.
• Achieve value for money on research projects and manage the team’s research budget.
• Keep abreast of new and emerging data and research, and where relevant share this with colleagues.

Improve the effectiveness and efficiency of communication activity across campaigns, media, social media and internal communication.

• Understand the A New Met for London plan and the Commissioner’s priorities and use this to proactively identify areas to support the team improve the effectiveness of their communications.
• Advise on effectiveness and efficiency of communication work – looking at reach, targeting and measuring outcomes, to make sure we reach our audiences at the right time with messages that will have an impact.
• Improve how key performance indicators are set and reported against across all teams.
• Ensure all paid for communications have robust evaluation.
• Help the campaign team shape recommendations for future plans based on robust evaluation.

Build an audience-led approach to communication

• Design toolkits and training materials that can be used to improve audience understanding within the Communication and Engagement team and across the Met more widely
• Embed the use of data and insight and evaluation in all communication plans and improve the metrics currently used to asses communication performance
• Provide ad hoc advice and guidance to communicators where needed.

Create networks for effective collaboration

• Build relationships with the Met’s Strategic Insight Unit and Performance team, collaborating with them to maximise knowledge, expertise and impact and use of tools and resources
• Establish network of police force and public sector insight and research specialists to share learning, best practice and look for areas where collaboration would be mutually beneficial

How To Apply

Click the apply now button below and start your career at the Met. Applications will be via a detailed CV, Personal Statement, and online application form. Your personal statement should outline why you are interested in the role and how your skills and experience demonstrate your suitability for the role. (NB. Please do not attach 2 copies of your CV).

Completed applications must be submitted by 23:55 on 3 December 2024.

Do mention Journo Resources when you apply, it really helps us out.

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The Met is committed to being an equitable (fair and impartial) and inclusive employer for disabled people, striving to have a diverse and representative workforce at all levels. We encourage applications from people from the widest possible range of backgrounds, cultures and experiences. We particularly welcome applications from people with disabilities and long-term conditions, ethnic minority groups, and women.

As a Disability Confident employer, the Met has committed to making disability equality part of our everyday practice. We ensure that people with disabilities and those with long term conditions have the opportunities to fulfil their potential and realise their aspirations

The Met is committed to making reasonable adjustments to the recruitment process to ensure disabled applicants can perform at their best. If you need any adjustments or changes to the application and recruitment process, we ask that you include this information within your application form. All matters will be treated in strict confidence.

Read our full disability confidence statement.